Meek Mill, Tom Brady Join Robert Kraft’s $25M Antisemitism Initiative – Billboard


New England Patriots owner Robert Kraft has enlisted a pair of his celebrity friends to help spread the word about his family’s new multi-million dollar effort to fight back against an unprecedented wave of antisemitism in America.

People reported that the 81-year-old billionaire is investing $25 million in a multi-level campaign to fight antisemitism through his Foundation to Combat Antisemitism (FCAS), teaming up with the Patriots’ former QB legend, Tom Brady, as well as rapper Meek Mill to help spread word about their efforts.

The Foundation has been promoting stories about efforts to combat anti-Jewish hate on its social feeds and is launching a campaign with a blue square emoji that Kraft said he hopes will “educate all Americans” on the rise of hateful acts against Jewish Americans. “What’s happening in America today, it is a big part of my life,” Kraft told People. “There’s been work done that shows that 50% of Americans do not realize that antisemitism is any problem, and the Jewish population is roughly 2.4% of the population in the US but yet receives over 55% of the hate crimes.”

Kraft said the American Jewish community — which numbers approximately 7.6 million per most recent estimates — needs the help of “all Americans” to combat the highest level of antisemitism in the country in a quarter century; the ADL recently reported that antisemitic incidents increased 36% in 2022.

The Patriots owner said he’s already reached out to recently re-retired QB Brady about the blue emoji symbol in advance of the new campaign’s launch. “He and I are still very tight and he will be using this blue emoji when we kick off again,” Kraft said, noting that he hopes the emoji will become a “symbol of solidarity” that will help fight anti-Jewish hate and other forms of discrimination.

Mill — who has received funding from Kraft to build his REFORM Alliance to push for parole/sentencing/probation reform — is also on board with the team owner’s cause. In fact, People reported that Meek (born Robert Rihmeek Williams) will fly with Kraft to Poland next month, where the NFL boss will lead the this year’s annual March of the Living event that takes thousands of visitors on a walk between the remains of concentration camps in the country.

The billionaire said he wanted Meek to join him in Poland to “see what went on” in Holocaust death camps. “So when I tell you there are 15 million Jews in the world today, what happened 75, 80 years ago with the killing of 6 million, they would’ve represented 60, 70 million people today,” Kraft said. “And it is really horrible.”

Check out FCAS’ YouTube video for its #StandUpToJewishHate campaign below.


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